[www.keralites.net] Organic Washing powder by Chennai ( bith IIM couple )

 

Chennai Vegan couple Preethi and Srinivas have innovated green washing both from IIM -
The couple quit their lucrative careers in 2009, took a break, and launched their own company "Krya" in 2010 with the aim of offering a range of organic detergents that would "tread the earth lightly."

"We were using soapberries for washing clothes at home for few years. When we decided to launch the same as a product we researched for a year and finally came up with Krya Natural Detergent Powder," says Srinivas.
It was Preethi who hit upon the idea of using soap berries for washing clothes, while searching the internet for alternatives to the present day detergents.

 

It is cheaper by the scoop as the usage here is a 10 g scoop to the 60 g for Ariel or Surf, claim the couple -
 

"The idea of washing clothes with soap berries is nothing new. It is believed that Buddha himself used soap berries for the purpose, says Preethi, who purchased a bag of soap berries from a naattu marundhu kadai (a traditional medicines store) and started experimenting at home.

By trial and error method, I finally got the right formulation," she says. Soap berries (Sapindus Trifoliatus) are locally known as Poongankottai, Areetha, Reetha and Kunkidikkai.

The couple now source their soap berries from a certified organic farm, 80 km from Guntur in Andhra Pradesh. It is said to be the largest soap berry farm in the world and they export their produce to many nations.

But if soap berries are natural detergents, what stops others from using it? Preethi says they are welcome to do so.

"I have myself given tips on its usage to people who have asked me. I do not believe in holding a monopoly over its usage. If only more people can come in, it would be better for the environment," she says.

Krya Natural Detergent Powder was launched in September last year.

In less than a year, the product has found loyal customers. "We now have about 300 customers. Most of them are from Chennai and Bangalore, but we also have consumers in Pune, Delhi and Mumbai, says Srinivas.
Read the full article in the link below
- See more at: http://www.theweekendleader.com/Innovation/1237/green-cleaners.html#sthash.NskU4UEb.dpuf

---

www.keralites.net

__._,_.___

Reply to sender | Reply to group | Reply via web post | Start a New Topic

Messages in this topic (1)

Recent Activity:

• New Members 42

Visit Your Group

KERALITES - A moderated eGroup exclusively for Keralites...

To subscribe send a mail to Keralites-subscribe@yahoogroups.com.
Send your posts to Keralites@yahoogroups.com.
Send your suggestions to Keralites-owner@yahoogroups.com.

To unsubscribe send a mail to Keralites-unsubscribe@yahoogroups.com.

Homepage: http://www.keralites.net

Switch to: Text-Only, Daily Digest • Unsubscribe • Terms of Use

.

__,_._,___