[www.keralites.net] Share Your Coke Can

 

The revolutionary Coca-Cola tin that splits in two so you can share it with a friend.

• Coke Sharing Can allows drinkers to share their beverage without sharing their germs
• Revolutionary idea could help combat obesity, which is often blamed on excessive soft drinks intake
• It is the brainchild of advertising agency Ogilvy & Mather who came up with it for a campaign in Singapore
  

By Damien Gayle

Coca Cola has come up with a revolutionary new kind of tin for its popular beverage that splits into two smaller containers to allow drinkers to share with a friend. The Coke Sharing Can twists into two self-contained cans so you can share your drink without sharing your germs. An advert encouraging customers to 'share happiness' shows how the regular-sized 330ml can can be split so that your pals need never go parched when you aren't.

It looks like a normal can, but...

Grab both ends and twist...

And pull to reveal two half-sized self-contained cans for you and a friend

The revolutionary idea could also help to combat obesity, with the guzzling of large quantities of sugary soft drinks often cited as a major reason why so many people are so fat. 'For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke,' the company said in a statement. 'This time, they've taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—"yes", the Coca-Cola can itself.' Advertising agency Ogilvy & Mather's offices in France and Singapore came up with the idea for an advert in the Far East city state.

Healthier: The revolutionary idea could also help to combat obesity, with the guzzling of large quantities of sugary soft drinks often cited as a major reason why so many people are so fat

Merely an advertising gimmick? Advertising agency Ogilvy & Mather's offices in France and Singapore came up with the idea for an advert in the Far East city state

Share the happiness: Limited quantities of the cans have been made available in Singapore, and the Coca-Cola Company has not said whether it will roll out the idea to other markets.

Limited quantities of the cans have been made available in Singapore, and the Coca-Cola Company has not said whether it will roll out the idea to other markets. Judging by the comments below the advert on YouTube, it may not be a roaring success. Timothy Snyder wrote of the concept: 'Yeah... I would just drink both halves.' Others lambasted the company for merely creating more potential waste for the same amount of product. 'Great job Coca-Cola, you have just created twice as much litter per can,' wrote Jack Richardson.




Coca-Cola Sharing Can(1:38)

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke.

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