Make an accurate first impression:
Make them feel comfortable, but also set clear expectations about what you can and can't offer.
Don't oversell your skills:
Be responsive. React to client requests quickly or you risk giving the impression you aren't really listening. If you really need them to wait, tell them why and offer a next step.
Keep up the pace:
If you don't continue that responsiveness, your client may wonder what's wrong. Consistency implies stability, and clients always want to feel like they're in good hands
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