Monday 2 November 2020

[www.keralites.net] COCA COLA ZERO ZERO

 



M.D.HEGDE
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Mangalore +919845081888 INDIA


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 future is here (Piture: Coca-Cola)
Coca-Cola is currently experimenting with new universal packaging and its blowing our minds.
The soft drinks company is trialling its new look in Spain, which brings together Coca-Cola, Coke Zero, Diet Coke and Coke Zero Zero (this was a new one to us but is apparently caffeine-free Coke Zero), under one unifying design.
All cans and bottles will be based on the iconic red Coca-Cola branding.
If successful, according to FastCompany, the new design could be rolled out globally.
The new one brand approach is something the company is also thinking about closer to home, although to less dramatic effect.
Coca-Cola Great Britain is planning its own re-brand, kicking off in May. While retaining their various identifying colours, theyll all adhere to the same script and design for the first time.
Coca Cola UKThis is what were currently getting in the UK but the red cans could roll out globally if successful (Picture: Coca-Cola)
The marketing shake-up is a massive about-face for the company, which has previously sought to create completely independent brands. Its thought to be a bid to halt dwindling global sales.
The updated packaging will also more clearly define the difference between each drink, with research revealing that not all British consumers understand the USP of each product five out of 10 consumers did not realise Coca‑Cola Zero is a no sugar, no calorie drink.
Jon Woods, General Manager of Coca‑Cola Great Britain & Ireland, said of the rebrand: With our new one brand approach, we are uniting four distinct brands under the umbrella of Coca‑Cola.
We believe our no and lower sugar variants will benefit from this closer association with Coca‑Cola and that featuring all variants in our advertising will make clear to more consumers the full choice we offer them.
As to whether they go further and adopt the design being trialled in Spain, only time will tell.
As long as they dont change the taste of Diet Coke our nerves just couldnt take it.


    
 MANGALORE\


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