This North Girl Ruchika Bhuwalka Combined a South Twist and Millets to Found a Healthy Startup! :-
I was thrilled when I moved to Bengaluru because I could finally eat yummy dosas every day! This versatile Indian pancake is widely available, super healthy, filling, and is a wonderful option for not just breakfast, but also lunch and dinner.
But what if it could be made healthier?
'Millet Amma,' a startup by Ruchika Bhuwalka in 2018, is striving to do exactly that by selling millet-based dosa and idli batters, that can be used to make dosas that are not just supremely nutritious but also delicious.
While she began by primarily catering to friends and family, she now has 4000 customers!
"I truly believe that watching what you eat is something that would help us lead a healthy life. Therefore, all the products that we sell are hand made from organic grains sourced from 300 farmers spread across Karnataka and do not contain any chemicals or preservatives," she explains.
"My husband suffered from excruciating backaches. We visited several doctors and learnt that while our sedentary lifestyle is to blame, diet also plays an important role. Eating a large amount of inflammatory food can cause muscles to contract without relaxing, and since the spine is what supports the body, an unhealthy diet can put a lot of strain on the back," she explains.
The duo changed their eating habits after the doctor's visit and did away with food high in sugar.
"But, I knew that a diet of just fruits and vegetables would not provide the nutrition that the body needs. Which is why I started experimenting with organic, unpolished indigenous healthy grains," recalls Ruchika. Thus began Ruchika's research and she stumbled upon millets, specifically barnyard millet which is very similar to broken rice when cooked.
"I substituted the rice in the dosa batter with the barnyard millet, and the results were fabulous! My husband couldn't even tell that it was made of millet," exclaims Ruchika.
Ruchika's barnyard millet-based dosa batter grew increasingly popular among friends and family members. So much that she even started requesting her to make this batter for them.
"All my friends started calling me 'Millet Amma' and after a point, announced that they wouldn't be accepting the batter for free. That is how the startup was birthed," smiles Ruchika.
Apart from all the batters, she also make pickles, chutneys, podis, and dips. "Our Moringa (drumstick leaves) chutney is one of the most popular products. Not only is it rich in Vitamins A and C, but it is also a good source of iron, potassium and calcium. You can eat this chutney with you meals, dosas, idlis, chapatis and even as a sandwich spread," explains Ruchika.
Other interesting items include a curd dip with chilli garlic and dill, energy bars made using jaggery, dry fruits, nuts and seeds.
All of Millet Amma's products have the FSSAI certifications in place, and they are also hyper focussed on sustainability.
Full article in the link below
https://www.thebetterindia.com/206327/millet-dosa-batter-instant-idli-healthy-tasty-chutney-whole-foods-organic-startup-lifestyle/
Posted by: Ravi Narasimhan <ravi.narasimhan.in@gmail.com>
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