Thursday, 4 May 2017

[] Siddharth Tata - He went to Harvard Business School to help India's farmers [2 Attachments]


He went to Harvard Business School to help India's farmers

Siddharth Tata's Purple Chilli helps vegetable farmers earn an income 365 days a year.

Siddharth Tata

Co-founder and CEO

Shashi is a farmer at heart and nothing excites him more than the company of food and farmers. He is an organic farming expert, enthusiast and borderline obsessive, and spent a part of his life growing all of his own food for a couple of years. He is the co-founder of Akshayakalpa, India's first and largest organic milk company, a brand that is trusted by over 10,000 families in Bengaluru. His second love is engineering, and he often applies its principles to designing and implementing solutions for organic agriculture.


He has a Masters degree from the Illinois Institute of Technology at Chicago and a Bachelors degree from Kalpataru Institute of Technology at Tiptur.

In May 2015, I felt I was ready to be an entrepreneur.

I knew entrepreneurship is all consuming, and I had to be fully ready to plunge into it.

In 2016, I joined hands with Shashi Kumar, who was an experienced entrepreneur in agriculture having been involved in many successful ventures in the past.

He chucked his job as an IT professional to be an organic farmer and lives in a village. He has been growing his own food for quite a few years.

We started Purple Chilli with our own finance and seven members.

Our notion of chilli is green or red, but Shashi has 25 varieties of chillies in his farm and the purple chilli was his favourite one as it is very unique in the way it grows.

All chillies grow with the tip facing the ground, but purple chillies grow with its tip facing the sky.

Locally, it is called Gagan Mukhi. We decided to name our venture Purple Chilli to demonstrate the diversity of food we have.

Full article in the link below getahead/report/he-went-to- harvard-to-help-indias- farmers/20170504.htm 

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