Wednesday 15 February 2017

[www.keralites.net] : 16-02-2017 TODAY’S MESSAGE FROM TRICHY PRASANNAN This Is How Advertisers Trick Us [18 Attachments]

 





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16-02-2017  TODAY'S MESSAGE FROM TRICHY PRASANNAN
 
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Subject:   This Is How Advertisers Trick Us


Let us hope and wish that these tricks by advertisers exposed as given below prevents the food items being consumed by anyone by mistake.
- SIVA
 
 
This Is How Advertisers Trick Us
 
A deodorant makes fruit shiny !

Fruit always shines in advertising. No special tools are required — only a deodorant spray to add shine to fruit. Some food stylists also use hairspray.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Engine oil instead of maple syrup !
Pancakes absorb real syrup too quickly to photograph, so photographers replace it with engine oil. Another trick is to cover pancakes with a water-repellent spray that creates a protective layer.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Burger patties are colored with shoe polish !

Burger patties are almost raw in advertising and are roasted for a few seconds to stay large and juicy. Photographers color them with shoe polish and create grill marks with hot skewers. Watch this video to learn other secrets of fast food advertising.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Glycerin keeps seafood looking fresh !

Seafood loses its presentation very quickly. To keep it looking fresh and juicy, photographers treat it with a mixture of water and glycerol.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Glucose syrup for Chinese noodles !

It takes a few minutes to cook noodles, but they dry quickly, so advertisers coat the dish with glucose syrup (commonly used for desserts).
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Cardboard inside the cake !

To keep cakes dry, photographers interlay them with cardboard and fasten them with toothpicks. They use the same trick in sandwich and burger advertising.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way

Liquid soap creates foam !

To take a picture of milk, coffee, or beer, photographers add liquid soap. It creates a stable foam that looks natural and attractive.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Mashed potatoes instead of ice cream !

Ice cream melts too quickly under hot studio lights. Therefore, photographers replace it with colored mashed potatoes or a paste of starch, icing sugar, corn syrup, fat, and other components. Here is an example.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Shaving cream instead of whipped cream!- 

Unlike whipped cream, shaving cream doesn't melt, and this is exactly what photographers need. They just need to keep reminding the actors that the "dessert" isn't real.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Plastic ice cubes !

Ice melts very quickly under lighting equipment, so photographers use plastic cubes in soft drinks. By the way, you can freeze the cubes and use them in real life.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Glue instead of milk !

Cereal quickly soaks in milk and sinks to the bottom. If you want to photograph it, replace the milk with white glue. The cereal will remain on the surface and keep its original form.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Sparkling drinks with antacids !

Bubbles of carbon dioxide in soft drinks disappear quickly. Therefore, photographers add heartburn antacids. The mixing of sparkling water and antacids causes a chemical reaction of neutralization, and bubbles reappear.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Chicken is stuffed with paper towels !

Chicken in advertising is never cooked on the grill. It is subjected to a minimal heat treatment and then painted. To add volume, photographers stuff it with paper towels and sew it.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Sauces are prepared with wax !

To create the perfect consistency, photographers add melted wax of different colors into sauces.
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Steam is artificial !

Steaming food in advertising looks so appetizing. In truth, it isn't even hot. Besides Photoshop, photographers have other ways to create steam:
A steamer — they pass it over the food a few times to make it "smoke"; Cotton balls — photographers moisten them and put them into a microwave. Then they place them inside a dish, creating a few minutes of steam for the photographers;
A special device to simulate steam.
Watch this video to learn more. Who would think that shooting a baked potato was an art?!
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This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
 
Thanks to Sun Seeker for posting these 15 tricks by advertisers.
- SIVA
 
 
 
 


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