Your Diwali diyas could have a Baba Ramdev imprint, Patanjali set to introduce agarbattis and dhoop in next two months :- After growing from strength to strength with each passing quarter, and the company's sales sky-rocketing, Baba Ramdev's Patanjali has now trained its focus on the fast growing, sacred space of home worship. As per reports, Patanjali is all set to roll out more than hundred home worship products under the brand name Patanjali Astha.
The products which are to be covered under the umbrella includes agarbatti, dhoop, samagri, brass diyas and so on which could hit the stores as early as next month.
"We are creating the new brand - Astha. Research has shown that a lot of established players use chemicals in worship products like incense sticks and dhoop which end up harming consumers. There is a need for natural products in this space," Patanjali's managing director Acharya Balkrishna told ET.
An official aware of the plan said that in an effort to distribute the upcoming products, Patanjali is expected to tie up with close to 1,500 dealers dealing with worship products and estimated to reach three lakh plus stores before Diwali in end-October.
The products will be distributed by two online marketplace- Pittie Group and under Shubhkart that caters exclusively religious and spiritual products.
Full article in the link below
Posted by: Ravi Narasimhan <ravi.narasimhan.in@gmail.com>
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (1) |
To subscribe send a mail to Keralites-subscribe@yahoogroups.com.
Send your posts to Keralites@yahoogroups.com.
Send your suggestions to Keralites-owner@yahoogroups.com.
To unsubscribe send a mail to Keralites-unsubscribe@yahoogroups.com.
Homepage: http://www.keralites.net
No comments:
Post a Comment