Jagan once discovered arai keerai standing over three feet tall at a spot where they dumped cow-dung. Nature taught us a lesson and we followed it. They spread cow-dung on their planting beds and harvested three bundles from an area of one sq.ft.!
Jagan saw how farmers could raise more than what they did if they went organic. They could save the mammoth chunk of expenses that went towards pesticides and fertilizers, be healthy and lead a comfortable life.
team of youngsters silently carry out an organic food revolution in the outskirts of our city through their venture Nallakeerai.
Today, nearly two years later, the men drive their own car to deliver their keerai and have over 2,000 customers in and around Chennai. More like-minded youngsters have joined them in their agricultural quest Nallakeerai.
Jagan and friends found that organic greens had a huge market Chennai alone consumes 10 lakh bundles every day. All they had to do was create a customer base. Thats where agriculture marketing consultant Thirumalai pitched in. He used Facebook to promote Nallakeerai. Their greens are delivered at organic stores and apartments on Saturdays and Tuesdays Thirumalai gathers volunteers online to pick them up from certain points and sell it in their localities. The team has an interesting bunch of volunteers from various fields, including an IT couple who sell their greens on a bike in Velachery.
- Nallakeerai conducts weekend workshops at its farm on organic farming and eco-friendly lifestyles.
- Its organic greens are available at Adyar, Thiruvanmiyur, Anna Nagar, Velachery, Ambattur, T.Nagar, Kodambakkam, Virugambakkam and Vadapalani.
- They are assisting a community of Irula farmers in Uthukottai to market the produce raise in their 30-acre farm.
- Rajumurugan has started the Nallasoru venture that promotes millet-based food. He conducts cooking workshops across the state to teach traditional South Indian recipes.
- For details, call 99626 11767, visit NallaKeerai
http://www.thehindu.com/features/metroplus/the-greens-brigade/article4787564.ece
https://www.facebook.com/NallaKeerai facebook
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