Sunday, 1 September 2013

[www.keralites.net] contemporary artwork

 

  Where there is money, there is art. In order to find great examples of contemporary artwork we don't need to look any further than Southeast Asia. Today I'm happy to bring you the work of fashion photographer Brendan Zhang; more specifically I'd like to share his work done for Prestige Magazine.
Prestige is Hong Kong's first celebrity, society and luxury-lifestyle magazine, Prestige Hong Kong is a glamorous, award-winning mix of showbiz, fashion, culture, travel, high society and epicurean excellence. What's interesting about this particular photo shoot is the use of Caucasian models, instead of Asian ones. What's telling about this is that the Chinese economy has grown so robust, we are now the "ethnic" outsiders that they want as models. Gone are the days of the fetish–zation of Asia by the West; now it's our turn. The use of traditional flower prints adorning these models reinforces Asian cultural dominance over its Western counterparts.
The spread is beautiful; though it uses extravagant imagery it manages never to delve into the realm of gaudy. If I could relate this to anything, it would definitely be the Great Gatsby. Luxurious parties, fancy shirts, beautiful women. But much like the Great Gatsby, it's a tale of the failed American economic dream. Something guaranteed to befall any major economy that only sets its sights on growth instead of its people.
 
www.keralites.net

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