Monday, 23 May 2016

[www.keralites.net] Baba Ramdev, Amazon’s Amit Agarwal listed among most creative people in business American magazine Fast Company.

 

Baba Ramdev, Amazon's Amit Agarwal listed among most creative people in business


Patanjali Ayurved is currently one of India's fastest growing FMCG companies. Photo: Mint

Yoga guru and businessman Baba Ramdev and Amit Agarwal, the head of Amazon India, have been named in a list of most creative business people by American magazine Fast Company. Ramdev was ranked 27th in the magazine's 2016 list of 'Most Creative People in Business', while Agarwal was ranked 10th.

Patanjali Ayurved is currently one of India's fastest growing FMCG companies, with Ramdev recently claiming that the company's revenue could cross Rs.10,000 crore by March 2017.

The magazine, in its short profile of Ramdev said, "Baba Ramdev, a well-known yoga guru, has found a killer new pose as the force behind 10-year-old consumer brand Patanjali Ayurved, which makes everything from spices to soap to cosmetics. Along with co-founder, majority-owner and managing director Acharya Balkrishna, Ramdev expanded the brand's product line and is making global firms like Procter & Gamble and Unilever squirm. (Its new whole wheat noodles, for example, are giving Nestlé's Maggi brand—the long-time market leader in India—a run for its money.)"

It added, "Named after an ancient yoga saint, Patanjali touts natural ingredients and is priced at 30% to 75% below its rivals. Annual sales grew 150% in 2015 to more than $750 million, despite Ramdev's insistence on minimal marketing. The brand is so popular that it commands unheard-of advance payment from retailers and premium store displays. Ramdev and Balkrishna plan to take Patanjali global within the next few years."


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Posted by: Ravi Narasimhan <ravi.narasimhan.in@gmail.com>
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