Amul, India's number 1 brand, also scores high on its witty, rib-tickling advertisements that like wine just keep getting better with time. The company has been running its popular advertising campaign since 1966, taking fond potshots at the nation's political, social, sporting and filmy arenas. For decades, the cute Amul girl has entertained us with her one-liners. She laughed with us, cried with us and been there through every defeat and triumphs. Here's a look at some of the most telling advertisements in the first four months of 2012:
May 2012: Amul girl's take on the new hairstyle being donned by Sachin Tendulkar
May 2012: The five uncapped cricketers exposed in India TV's sting operation were suspended from all forms cricket by the IPL governing council.
2012 May: 'Vicky Donor' is going places. After receiving rave reviews from the critics as well as the audiences, it has earned Rs.13.40 crore in the opening weekend.
May 2012: The Amul girl take on US secretary of state, Hillary Clinton's three-day tour to consult with the Indian govt on key regional and global issues.
May 2012: Sunil Narine's mystery is yet to be solved. The West Indian said that he was living a dream and he would continue to work harder. "It's dream for me to have such a good tournament and I'm living pretty much in a dream right now. All these have been possible for the hard work that I put in and I just hope that I'm able to work harder in the future," he said.
May 2012: An online advert for crisps featuring Hollywood star Ashton Kutcher has been removed after complaints that it was racist. The advert showed the actor portraying a Bollywood film producer.
April 2012: Master blaster Sachin Tendulkar broke his silence over his Rajya Sabha nomination, saying he was honoured by the government's offer but that he would always remain a sportsman and not a politician.
April 2012: The Bofors case returned to haunt the Congress when Swedish police chief Sten Lindstrom revealed that he was the Swedish Deep Throat, a key source of journalist Chitra Subramaniam-Duella. He further said there was no evidence of former Indian PM Rajiv Gandhi or Amitabh Bachchan in the Bofors pay-off scandal.
April 2012: The race to Rashtrapati Bhawan just a little more complex with BJD chief Naveen Patnaik and Jayalalithaa led AIADMK backing former Lok Sabha speaker PA Sangma for the post of the next president.
April 2012: Amul girl's take on the fire in a signal cabin on the Central Railway in which Mumbai faced a harrowing time with millions of commuters getting affected by it.
April 2012: Bollywood star Shah Rukh Khan was detained at New York airport as he arrived to visit Yale University, where he was honoured as a Chubb Fellow.
April 2012: An issue a day keeps boredom at bay - this could well be the guiding principle of West Bengal Chief Minister Mamata Banerjee these days. How else does one explain her government regularly dishing out controversies on a platter to her political opponents? This time it was the cartoon controversy.
April 2012: Amul girl's take on Pakistan president Asif Ali Zardari visit to India to bolster peace efforts by the nuclear-armed foes with the first visit by a Pakistani head of state to India in seven years.
March 2012: This ad features General V.K. Singh who had claimed that he was offered bribe worth Rs 14 crore to have a tranche of 600 sub-standard vehicles cleared for purchase.
March 2012: This ad show Sachin Tendulkar finally becoming the first cricketer to score 100 international centuries.
March 2012: This Amul ad shows the unprecedented political controversy created by Mamata Banerjee as her party vowed to fight the nominal hike in train ticket fares announced, a decision made by its own minister Dinesh Trivedi.
March 2012: Akhilesh Yadav, son of Samajwadi Party leader Mulayam Singh was named the next chief minister of Uttar Pradesh by his party's lawmakers. At 38, Akhilesh became the youngest chief minister of the country's most populous state.
March 2012: Amul girl pays tribute to batting great Rahul Dravid who retired from Test cricket, bringing down the curtains on a glorious 16-year career.
March 2012: Amul girl's take on the Uttar Pradesh assembly elections and if the father son duo of Akhilesh-Mulayam can end Mayawati's reign in the state.
February 2012: The Amul girl seen celebrating with the Indian men's hockey team as they secured a berth for the 2012 London Olympics, thrashing France 8-1 in the final of the qualifiers.
February 2012: Owner of the world's second-largest liquor maker and the debt-ridden Kingfisher Airlines, Vijay Mallya also known as India's Richard Branson - is no longer the 'King of Good Times'.
February 2012: Pakistan's supreme court has charged the prime minister, Yousaf Raza Gilani, with contempt of court for his refusal to reopen old corruption cases against the president, Asif Ali Zardari.
February 2012: Amul ad mocking Karnataka ministers allegedly viewing porn in the assembly.
January 2012: Shah Rukh Khan allegedly came to blows with director Farah Khan's husband Shirish Kunder at Sanjay Dutt's party.
January 2012: This ad shows the restrictions on writers at the Jaipur Literature Festival.
January 2012: US talk show Queen Oprah Winfrey visits India.
January 2012: This ad mocks India's dismal performance against Australia in Tests.
January 2012: This ad shows movement seeking ban on Salman Rushdie visit to attend the Jaipur Literature festival.
ISMAIL CHOHAN
www.keralites.net          |
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