Ramdev aiming to test waters in dairy, baby-care products :- Patanjali's 'swadeshi' consumer products portfolio that is expected to clock a turnover of Rs. 10,000 crore this fiscal.
In research and development (R&D), he's investing Rs. 150 crore in an upcoming institute near Haridwar.
"We will invest Rs. 1,000 crore to set up six processing facilities across the country. Besides, we will invest Rs. 150 crore in research and development," Ramdev said.
He said the new product lines would include animal husbandry and feed, hand-woven 'khadi' (cotton) clothes and baby-care products, besides dairy products like milk, cheese and paneer.
He said the profits earned from baby-care business would be used for the betterment of the poor children. From the 'khadi' wear, the earnings will be used to strengthen 'khadi' weavers.
"We are investing Rs. 500 crore in two-three years to multiply locally-bred cows through cow embryo transplantation technique. Our aim is basically to multiply the indigenous cows that will automatically increase the milk output and strengthen the dairy industry," said Ramdev.
A cow normally gives three to five litres of milk a day, whereas the indigenous cow produces 25 to 50 litres, he said.
Patanjali, which has 15,000 offline stores and is focusing on exports and improving online trading, is also launching cattle feed and supplements this year to boost the milk production.
Its second mega food processing facility, spread over 600 acres, is coming up at Nagpur in Maharashtra. Each Patanjali product has 'Made in Bharat' inscription on it.
Ramdev, whose mantra for success seems to be low-pricing of products ranging from eight to 10 per cent profit margin, said setting up the country's first Vedic Education Board is also one of his top priorities.
The success of Ramdev, the face of the company, has also attracted global attention.
Barack Obama's Kenyan relative and entrepreneur Jerry Okoko of Babford & Company, Inc. of Pittsburgh recently visited his food and herbal parks in Padartha.
He was accompanied by David Odiwuor Okeyo, the Homa Bay County executive of agriculture, livestock and fisheries.
"Okoko is planning to set up a food processing plant in Kenya with US assistance," Patanjali spokesperson K.K. Mishra said
full article in the link below
http://www.theweek.in/news/india/ramdev-aiming-to-test-waters-in-dairy-baby-care-products.html
Posted by: Ravi Narasimhan <ravi.narasimhan.in@gmail.com>
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