The ice cream man R.G. Chandramogan - Arun Ice cream :-
"With a limited capital of Rs.13,000 I had to start something. So I started Arun ice cream in 1970. I was 21 then," says Chandramogan. The factory was just an unassuming little place in Tondiarpet where three or four people worked and manually produced about 20 litres of ice cream per day. Ten paise candy was their first variety of ice cream and it was sold through push carts. Today of course it's a different story. The automatic equipment produces 50,000 litres to 75,000 litres of ice cream per day.
In the first year our turnover was Rs.1,15,000. From 1981 we started growing and in 1991 Arun recorded a turnover of Rs. 3 crore," he says.
In 1995 he started Arokya milk. "We were procuring milk for our ice creams and so this idea came about. Today Arokya sees an annual turnover of Rs. 1,300 crores. We also manufacture butter, milk powder, ghee and curd. We are associated with 3,50,000 farmers and buy milk from 8,000 villages. We operate from nine different factories and our people travel 4,20,000 km to collect and distribute milk," he adds. Hatsun dairy products are available across the country.
Hatsun has its dairy plants in Kanchipuram, Palacode, Salem, Madurai, Belgaum, Honnali. As for its ice cream, apart from Tamil Nadu they also have a plant in Seychelles. How does Arun sell in Seychelles, a market for other popular international ice cream brands? "We have a 70 per cent share of ice cream market in Seychelles. In Brunei we have a distributor who buys and sells our ice creams and there we are among the top four brands," says the seasoned entrepreneur.
Hatsun produces 18 lakh to 20 lakh litres of milk per day. Twelve lakh litres are used up for milk and milk products. Sixty thousand litres are used for ice cream. The remaining is used for ghee and skimmed milk.
__._,_.___
Posted by: Ravi Narasimhan <ravi.narasimhan.in@gmail.com>
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (1) |
KERALITES - A moderated eGroup exclusively for Keralites...
To subscribe send a mail to Keralites-subscribe@yahoogroups.com.
Send your posts to Keralites@yahoogroups.com.
Send your suggestions to Keralites-owner@yahoogroups.com.
To unsubscribe send a mail to Keralites-unsubscribe@yahoogroups.com.
Homepage: http://www.keralites.net
To subscribe send a mail to Keralites-subscribe@yahoogroups.com.
Send your posts to Keralites@yahoogroups.com.
Send your suggestions to Keralites-owner@yahoogroups.com.
To unsubscribe send a mail to Keralites-unsubscribe@yahoogroups.com.
Homepage: http://www.keralites.net
.
__,_._,___
No comments:
Post a Comment