R U Srinivas and Rajan Ramaswamy ( Chennai ) have transformed the humble idli into a quick healthy snack, ( remains soft for 24 hours ) compactly packaged to fit into a handbag. We experimented with more than 300 combinations of rice and dal before we arrived at what we felt was the perfect idli, one that remained soft for 24 hours.
The idli was marinated in molagai podi mixed with a generous helping of sesame oil.[ R U Srinivas - last position was CEO of Caliber Point, the BPO arm of Hexaware Technologies. ]
The oil and masala soaked through and this not only improved the shelf life, but made the idli even tastier. It was a big hit with adults and children.
The Madras Bar is encased with the standard molagai podi and is available in a pack of six.
The Madras Rountana is a pack of 10 bite-sized idlis in garlic and curry leaf flavour.
We are also making something called the Kanchivaram idli, which is an outstanding delicacy made with pure ghee, pepper and nuts. It is an absolutely world-class product.
We have worked very hard to make sure all our products are absolutely hygienic. No hands touch it.
No chemicals and preservatives are used in our food. That is our commitment to the customer.
But what I am most proud of is that we have priced it with integrity.
We also have a drink called Paanagam, a popular traditional beverage that is made with jaggery and lemon. This is also slowly becoming popular.
In time, we want to bring back the traditional food from every part of the country.
It has only been four months and already people are talking about franchising and putting money into the venture.
[ NB: How many in Chennai have tried this ]
Full article in the link below.
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