Saturday, 22 March 2014

[www.keralites.net] The Unreal Photos

 

The Unreal Photos of Nathan Spotts

Photographer Nathan Spotts is well known for his imaginative use of beautiful landscapes, at times adding to their beauty by design. "Throughout my life, photography has been with me. My initial inspiration came from my parents. My current inspiration comes from everything around me, particularly the beautiful places I go and the wonderful people in my life." Says Nathan.

His works have been shown and published by multiple art and design magazines, books, and galleries. This series is called 'unrealistic scenes', in which he takes a real place but gives it fantastic looking skies, that add and emphasize the already gorgeous landscape. The act of 'scrolling down' is like discovering the photo bit by beautiful bit.

 
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[www.keralites.net] Electronics Devices Not Good for Children Under the Age of 12

 

The American Academy of Pediatrics and the Canadian Society of Pediatrics state infants aged 0-2 years should not have any exposure to technology, 3-5 years be restricted to one hour per day, and 6-18 years restricted to 2 hours per day (AAP 2001/13, CPS 2010). Children and youth use 4-5 times the recommended amount of technology, with serious and often life threatening consequences (Kaiser Foundation 2010, Active Healthy Kids Canada 2012). Handheld devices (cell phones, tablets, electronic games) have dramatically increased the accessibility and usage of technology, especially by very young children (Common Sense Media, 2013). As a pediatric occupational therapist, I'm calling on parents, teachers and governments to ban the use of all handheld devices for children under the age of 12 years. Following are 10 research-based reasons for this ban. Please visit zonein.ca to view the Zone'in Fact Sheet for referenced research.

1. Rapid brain growth
Between 0 and 2 years, infant's brains triple in size, and continue in a state of rapid development to 21 years of age (Christakis 2011). Early brain development is determined by environmental stimuli, or lack thereof. Stimulation to a developing brain caused by overexposure to technologies (cell phones, internet, iPads, TV), has been shown to be associated with executive functioning and attention deficit, cognitive delays, impaired learning, increased impulsivity and decreased ability to self-regulate, e.g. tantrums (Small 2008, Pagini 2010).

2. Delayed Development
Technology use restricts movement, which can result in delayed development. One in three children now enter school developmentally delayed, negatively impacting literacy and academic achievement (HELP EDI Maps 2013). Movement enhances attention and learning ability (Ratey 2008). Use of technology under the age of 12 years is detrimental to child development and learning (Rowan 2010).

3. Epidemic Obesity
TV and video game use correlates with increased obesity (Tremblay 2005). Children who are allowed a device in their bedrooms have 30% increased incidence of obesity (Feng 2011). One in four Canadian, and one in three U.S. children are obese (Tremblay 2011). 30% of children with obesity will develop diabetes, and obese individuals are at higher risk for early stroke and heart attack, gravely shortening life expectancy (Center for Disease Control and Prevention 2010). Largely due to obesity, 21st century children may be the first generation many of whom will not outlive their parents (Professor Andrew Prentice, BBC News 2002).

4. Sleep Deprivation
60% of parents do not supervise their child's technology usage, and 75% of children are allowed technology in their bedrooms (Kaiser Foundation 2010). 75% of children aged 9 and 10 years are sleep deprived to the extent that their grades are detrimentally impacted (Boston College 2012).

5. Mental Illness
Technology overuse is implicated as a causal factor in rising rates of child depression, anxiety, attachment disorder, attention deficit, autism, bipolar disorder, psychosis and problematic child behavior (Bristol University 2010, Mentzoni 2011, Shin 2011, Liberatore 2011, Robinson 2008). One in six Canadian children have a diagnosed mental illness, many of whom are on dangerous psychotropic medication (Waddell 2007).

6. Aggression
Violent media content can cause child aggression (Anderson, 2007). Young children are increasingly exposed to rising incidence of physical and sexual violence in today's media. "Grand Theft Auto V" portrays explicit sex, murder, rape, torture and mutilation, as do many movies and TV shows. The U.S. has categorized media violence as a Public Health Risk due to causal impact on child aggression (Huesmann 2007). Media reports increased use of restraints and seclusion rooms with children who exhibit uncontrolled aggression.

7. Digital dementia
High speed media content can contribute to attention deficit, as well as decreased concentration and memory, due to the brain pruning neuronal tracks to the frontal cortex (Christakis 2004, Small 2008). Children who can't pay attention can't learn.

8. Addictions
As parents attach more and more to technology, they are detaching from their children. In the absence of parental attachment, detached children can attach to devices, which can result in addiction (Rowan 2010). One in 11 children aged 8-18 years are addicted to technology (Gentile 2009).

9. Radiation emission
In May of 2011, the World Health Organization classified cell phones (and other wireless devices) as a category 2B risk (possible carcinogen) due to radiation emission (WHO 2011). James McNamee with Health Canada in October of 2011 issued a cautionary warning stating "Children are more sensitive to a variety of agents than adults as their brains and immune systems are still developing, so you can't say the risk would be equal for a small adult as for a child." (Globe and Mail 2011). In December, 2013 Dr. Anthony Miller from the University of Toronto's School of Public Health recommend that based on new research, radio frequency exposure should be reclassified as a 2A (probable carcinogen), not a 2B (possible carcinogen). American Academy of Pediatrics requested review of EMF radiation emissions from technology devices, citing three reasons regarding impact on children (AAP 2013).

10. Unsustainable
The ways in which children are raised and educated with technology are no longer sustainable (Rowan 2010). Children are our future, but there is no future for children who overuse technology. A team-based approach is necessary and urgent in order to reduce the use of technology by children. Please reference below slide shows on www.zonein.ca under "videos" to share with others who are concerned about technology overuse by children.

Problems - Suffer the Children - 4 minutes
Solutions - Balanced Technology Management - 7 minutes

The following Technology Use Guidelines for children and youth were developed by Cris Rowan, pediatric occupational therapist and author of Virtual Child; Dr. Andrew Doan, neuroscientist and author of Hooked on Games; and Dr. Hilarie Cash, Director of reSTART Internet Addiction Recovery Program and author of Video Games and Your Kids, with contribution from the American Academy of Pediatrics and the Canadian Pediatric Society in an effort to ensure sustainable futures for all children.

Technology Use Guidelines for Children and Youth

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Please contact Cris Rowan at info@zonein.ca for additional information. © Zone'in February


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[www.keralites.net] Professional: 15 Tips For Writing An Excellent Email Subject Line

 

 
Laptop conference email work

AP/Manu Fernandez

If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line. It's an afterthought that you add just before you hit send.

If so, you're making a big mistake. The subject line often determines whether an email is opened and how the recipient responds.

We asked career, email, and marketing experts to offer their best tips for crafting the perfect subject line. Whether you're looking for a job, emailing co-workers, or reaching out to potential clients, here's how you should approach it:

1. Write the subject line first. One of the top mistakes people make on email is forgetting to write a subject line, says Amanda Augustine, career expert at professional job-matching service TheLadders. An email with a blank subject line will likely go unread or get lost in a cluttered inbox. Write the subject line before the email so you know it's taken care of. 

2. Keep it short. A typical inbox reveals about 60 characters of an email's subject line, while a mobile phone shows just 25 to 30 characters, says Augustine. Get right to the point in about six to eight words. 

3. Place the most important words at the beginning. A whopping 50% of emails are read on mobile phones, says Dmitri Leonov, a VP at email management service SaneBox. Since you don't know how much of the subject line will be viewable from a smartphone, it's important to put the most important information at the beginning. Otherwise, compelling details could get cut off. 

4. Eliminate filler words. With such precious space, don't waste it with unnecessary words like "hello," "nice to meet you," and "thanks," which can easily be included in the email's body. 

5. Be clear and specific about the topic of the email. The subject line should communicate exactly what the email is about so that the recipient can prioritize the email's importance without having to open it. For example, writing "Do you have a sec?" is vague, says Augustine, since the reader will have to open the email or reply to figure out what you want. If it's a job application, she suggests including your name and the position, and if it's to another co-worker, you should identify the project that the email refers to. 

6. Keep it simple and focused. Especially if you're sending a marketing email, Kipp Bodnar, a VP at marketing software platform HubSpot, says it should be focused on one action, which should be communicated in the subject line. Offer one takeaway, indicate how the reader can make use of it, and specify how you will deliver it. 

7. Use logical keywords for search and filtering. Most professionals have filters and folders set up to manage their email and probably won't focus on your message when they first see it, says Leonov. That's why it's important to include keywords related to the topic of the email that will make it searchable later. 

8. Indicate if you need a response. "People want to know whether they really need to read this now and if they have to respond," says Augustine. If you need a response, make it clear in the subject line by saying "please reply" or "thoughts needed on X topic." If not, simply start the line with "Please read," or tack on "no response needed" or "FYI" to the end. 

9. Set a deadline in the subject line. Especially if you have a lot of information to convey in the email itself, including a deadline right in the subject line exponentially increases the odds that readers will respond. For example, after the email's topic, you could say: "Please reply by EOD Friday." 

10. If someone referred you, be sure to use their name. If you've been referred by a mutual acquaintance, do not save that for the body of the email, says Augustine. Put it in the subject line to grab the reader's attention right away. Moreover, she suggests beginning the subject line with the full name of the person who referred you. 

11. Highlight the value you have to offer. If sending a cold email to someone you don't know, "you need a subject line that indicates value and communicates what they're going to get," says Bodnar. Pique the reader's interest by offering them something that's helpful. Whether you're providing a speaking opportunity, a discount, or a service, make it clear in the subject line what's in it for them. 

12. Personalize it with the recipient's name or company name. You have to know who you're sending the email to, and they have to recognize that it's about them or a subject interesting to them, Bodnar says. Using their name or company name is one of the best ways to do that, he says, and makes the recipient much more likely to open the email. For example, you might write, "Increase Company.com's traffic by 25%," or "John, see how you compare to competitors." 

13. Don't start a sentence that you finish in the email's body. If you begin a thought or question that ends in the email, then the reader is forced to open the email. It's annoying, and since clarity and being respectful of the recipient's time is the goal, it's not very helpful, says Augustine. Consider whether instant message, a call, or an in-person chat might be a better medium for your question. 

14. Make sure you reread the subject line. Augustine also warns against copy-and-paste errors. Sometimes when people are sending a similar email to multiple people, they forget to tailor it to each reader and end up with the wrong name or title in the subject line. The easiest way to avoid this is to reread the subject line before you hit send. 

15. Don't put words in ALL CAPS. Using all caps may get someone's attention, but in the wrong way. It's the digital equivalent of yelling, and your job is to make the email as easy as possible for the recipient to read rather than giving them anxiety, says Leonov. Instead, use dashes or colons to separate thoughts, and avoid caps and special characters like exclamation points.

Source: BusinessInsider
 


 


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